This will be a very short post. The intention is to discuss an important need of your QR codes. It is a very simple thing but often does not receive the importance it deserves. This post in Spanish.
Do your QR codes have a call to action?
Think about it. How do you motivate people to scan your QR codes?
Can you imagine a web page with a button that just says “click”, with no text around explaining what the button is going to do? Very often you see QR codes placed on a website with no call to action at all, maybe waiting for some QR code freak to feel attracted to it? QR codes also deserve/need a “call to action”. Give users a reason to scan your QR codes and the possibilities will increase.
The solution is clear. Just make sure you place some text inviting the users to scan your QR code. As with any other “call to action” you can try different texts to see which one works best.
It is impossible to measure the effect that causes a text that does not exist, at least this way you will see the level of interest the information you present.