How to customize the Tumblr iPhone theme
Not long ago I wrote a post where I covered about the need of your QR codes pointing to an optimized web site. Here. Optimizing your site for mobile is not a piece of cake, specially with an old running site. A post to cover that would be a bit ambiguous since it depends on many factors. However recently I had to make some adjustments to the mobile theme that Tumblr provides, here I describe the steps I had to take. The Tumblr service A few weeks ago I set setup a blog on Tumblr to host the Spanish version of our Flaretag and...
read moreHow to keep QR code users happy
In my last post How to get people to scan your QR codes I mentioned a very fundamental need of your QR codes, a call to action. In this one I will cover another very important requirement concerning QR codes, there should lead to a mobile site. QR codes are meant for mobile. QR codes are scanned with mobile devices, so behind a QR code there should be a mobile optimized website. If someone scans your QR code and it goes to a site that is not optimized for mobile it is very probable they’ll just leave immediately. A terrible...
read moreHow to get people to scan your QR Codes
This will be a very short post. The intention is to discuss an important need of your QR codes. It is a very simple thing but often does not receive the importance it deserves. This post in Spanish. Do your QR codes have a call to action? Think about it. How do you motivate people to scan your QR codes? Can you imagine a web page with a button that just says “click”, with no text around explaining what the button is going to do? Very often you see QR codes placed on a website with no call to action at all, maybe waiting for...
read moreFlaretag launches RealtyGlue
Flaretag, Inc. has launched a Real Estate Marketing Platform called RealtyGlue™. The new platform focuses on helping REALTORS® more effectively reach local customers by using mobile and social media channels. “This is an evolution of our existing real estate platform.” – said Daniel, CEO of Flaretag – “We felt that this product needed a stronger name and focus in the Real Estate community to reflect our commitment with helping REALTORS® promote their brands.” A REALTOR® most valuable asset is...
read moreCreating videos with Xtranormal
Hi there, we recently started creating videos to present our products and to announce different features we add to our products. We have tutorial videos were the mood is instructional and videos were we use animated characters to present situations that illustrate the use of our products. Here’s a post about what we did to start making our videos. Our requirements We knew we wanted to give a sense of humor to our animated videos so we started looking for different alternatives. There are a few services around that allow you to...
read moreFlareCard Introduction [Video]
![FlareCard Introduction [Video]](http://www.flaretag.com/wp-content/uploads/2012/04/Untitled-2.png "FlareCard Introduction [Video]")
In this video, you can learn more about FlareCard and how to use it. It will give you enough information to understand the main features of the service and get started with it in minutes.
read moreRethinking business cards
Handing out your business card is not only good etiquette but it’s expected in most business situations. It’s often the first point of contact between your brand and a new potential customer but often serves no purpose in promoting your brand or services. It’s merely a supporting element in your marketing. It won’t help you get new customers but ensures that if you’ve done some other things right, they’ll know how to get in touch with you. However, let’s face it, in today’s digital...
read moreMeet Tom & Alice
Tom & Alice are our new friends at Flaretag. In this video Tom & Alice meet at an airport in a scene seen constantly across the world. After being approached by Alice, Tom tries to impress her and give her all possible ways to know more about him. Having failed at it, Tom learns the benefits of FlareCard for the modern business person… and then makes a fool out of himself again
read moreFlareCard iPhone App Available
We are very happy to announce that the FlareCard application for the iPhone is now available! With the FlareCard application you can download and use your existing cards on your phone. A focused set of features There was a very clear situation we wanted to cover with this first release: Ideally you would have your FlareCard business cards on paper to effectively share them with the people you meet. That is a powerful way to tell about you and mix the traditional cards with the digital information they contain. But we wanted to give you...
read moreFlareCard follows your blog
Hi there, It’s been a while since our last post and it’s time to give you some good news! We’re obsessed with promoting you We are very excited to announce our latest addition to FlareCard. It is the first of a series of additions that will make FlareCard your best promotion tool, and truly the center of all your Internet activity. We recently introduced the ability to follow cards so that your followers can be notified when things in your card change. But what if things change outside your card? For example if you...
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