How to get people to scan your QR Codes
This will be a very short post. The intention is to discuss an important need of your QR codes. It is a very simple thing but often does not receive the importance it deserves. This post in Spanish. Do your QR codes have a call to action? Think about it. How do you motivate people to scan your QR codes? Can you imagine a web page with a button that just says “click”, with no...
Read MoreCreating videos with Xtranormal
Hi there, we recently started creating videos to present our products and to announce different features we add to our products. We have tutorial videos were the mood is instructional and videos were we use animated characters to present situations that illustrate the use of our products. Here’s a post about what we did to start making our videos. Our requirements We knew we wanted...
Read MoreRethinking business cards
Handing out your business card is not only good etiquette but it’s expected in most business situations. It’s often the first point of contact between your brand and a new potential customer but often serves no purpose in promoting your brand or services. It’s merely a supporting element in your marketing. It won’t help you get new customers but ensures that if...
Read MoreBecome the neighborhood expert
What’s one thing that most good Real Estate agents are great at which makes them better at selling Real Estate than online Real Estate websites? No, it’s not their own website… It’s their deep knowledge of the neighborhoods they serve. Now, what’s another thing that gives them an unfair competitive advantage over those same online sites? QR Codes… No,...
Read MoreGreat Real Estate Facebook pages
Most Realtors have a facebook page for their business. Yet only a few are actually seeing that it makes an impact on their business. In this post, I’ll explain how to best use your facebook page to improve your marketing efforts and reach more people. If you don’t yet have a page, you should create one today! Let me first describe what facebook can do for you. Imagine that you...
Read MoreSuccessful QR Code Campaigns
Most QR Code campaigns today pretty much suck. This is a really sad fact because the technology itself is brilliant and cost effective. With the proliferation of web-enabled smartphones, the potential reach is just going to grow. The ability to use something physical like a piece of paper or a billboard to capture consumers and engage with them via their smartphones is fascinating and...
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